Which of the following is an example of a qualitative quality measure?

Which of the following is an example of a qualitative quality measure?

• A. Product defect rates
• B. Time to market
• C. Customer satisfaction surveys
• D. Cost per unit

Answer: (C)

Qualitative quality measures focus on subjective assessments and perceptions rather than quantifiable data. Customer satisfaction surveys are a prime example of this, as they gauge how satisfied customers are with a product or service based on their personal opinions and experiences. The feedback collected from these surveys can provide insights into customer preferences, areas for improvement, and overall perception of quality, which are inherently qualitative. In contrast, product defect rates, time to market, and cost per unit are quantitative measures that can be expressed numerically. These metrics allow for objective analysis and comparison but do not encompass personal or subjective evaluations. Therefore, customer satisfaction surveys distinctly represent qualitative measures, as they analyze the feelings and sentiments of customers regarding the quality of a product or service.

Qualitative quality measures focus on subjective assessments and perceptions rather than quantifiable data. Customer satisfaction surveys are a prime example of this, as they gauge how satisfied customers are with a product or service based on their personal opinions and experiences. The feedback collected from these surveys can provide insights into customer preferences, areas for improvement, and overall perception of quality, which are inherently qualitative.

In contrast, product defect rates, time to market, and cost per unit are quantitative measures that can be expressed numerically. These metrics allow for objective analysis and comparison but do not encompass personal or subjective evaluations. Therefore, customer satisfaction surveys distinctly represent qualitative measures, as they analyze the feelings and sentiments of customers regarding the quality of a product or service.